This List is by no means definitive. It will GROW and GROW as brands get better and I find more and more bras I love!
For smaller back sizes, 28/30 the choice is limited I'll admit. But it's getting better! Ten years ago a) most women who are those sizes weren't wearing them and b) those that knew they were small in the back had to get them altered. My favourite brands for small backs are...
Mimi Holliday - Beautiful lacy numbers with an assortment of knickers to choose from as well as chemises and sometimes playsuits :)
Miss Mandalay - GAW-JUS underwear and swimwear with a retro feel. My 'first' bra was a MM and I still love it. White with a black chiffon frill. Makes me feel like a fifties pin-up.
Fleur of England - Pricey, yes. But glorious underwear. Beautiful fit, particularly for the fuller breast. That said, like Mimi Holliday most ranges have a selection of bras to choose from. Also, their bridal range is TODIEFOR.
Simone Perele - This is a brand I've only recently encountered but it's a fantastic one for small backs/bigger cups. I frequently use one of her soft cup black lace numbers to fit customers because, using a soft cup means that they can clearly see if they are filling the cup or not.
General GOODNESS
At first, I'm going to admit I was sceptical about Elle Macpherson Intimates. But, after working with the product for years I can truly own up to being impressed. They extended their range up to a G cup a few years back and since then the feedback has been great. My favourite ranges are Dentelle, Cupcake and Cloudswing. They are PRETTY but also practical. Particularly the soft cup ranges.
Freya, Fauve and Fantasie. I know, I know, most people look at the last two and think OLD. But the fact is they are all from the same manufacturer and as such the fit is almost identical across the brands and that fit IS AMAZING. I love Freya. It's young, it's bright, it's FUN. And they do a 30D, which I swear is the smallest size a women could possibly be but they cater for her and it's fab! Fauve, is to thank for my favourite bra ever (note here that I'm 24) the Emmanuelle is, I swear, the best bra I have ever sold. I don't own any Fantasie as yet but I know that they are fantastic on bigger back sizes but still have great designs.
What I love about the above brands is that they repeat styles. The Elle Mac Dentelle, the Freya Jolie and the Fauve Emmanuelle all have an almost cult following amongst those in the know. I love them all.
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